From middleman to service centre
The traditional image of the middleman no longer applies; today we see centres for trade, services and commerce displaying all the many aspects of a modern, international fresh produce centre. We are answering the calls for service made by all stages of the retail chain.
he history of the wholesale markets closely parallels the growth of the urban population and developments in the transportation industry. In earlier times people used to buy their food in the region, in a direct transaction between grower and consumer. The growers also travelled to larger towns where they could sell their goods directly to consumers at the markets.
By the middle of the 19th century these farmers' markets had grown to proportions which called for a certain amount of regulation. One consideration behind this was the growing realization on the part of state authorities that they ought to protect the people from goods harmful to their health.
Improved transportation technology meant that, increasingly, products could be brought to market from areas further afield. Developments gathered even more speed after the end of the 1st world war. Ships became faster and overseas journeys shorter. Refrigeration technology lengthened the time products remained fit for consumption.
In view of its past history the definition of the wholesale market today is: A wholesale market is an event at which a number of sellers offer specific goods or many different kinds of goods to retailers, commercial users or bulk buyers.